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Inhaltsangabe
Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields and by students, "Marketing: The Encyclopedic Dictionary" is a major contribution to the reference literature on marketing. Building on lessons learned from the author's leading textbook, "Marketing, the Dictionary" contains over 3000 entries in total, including: extensive cross-references, 700 longer articles exploring topics in considerable depth, 800 shorter entries, and brief entries on thousands of marketing terms allowing managers and students easy access to authoritative but practical explanations of specific subjects. "Marketing: The Encyclopedic Dictionary" offers an incomparable reference source in the subject of marketing. The emphasis is on practical understanding of the topics, so that they may be easily understood by managers in general, but the theory is also examined in sufficient depth to justify its position as the most authoritative marketing reference book available.
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Reseña del editor
Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields and by students, "Marketing: The Encyclopedic Dictionary" is a major contribution to the reference literature on marketing. Building on lessons learned from the author's leading textbook, "Marketing, the Dictionary" contains over 3000 entries in total, including: extensive cross-references, 700 longer articles exploring topics in considerable depth, 800 shorter entries, and brief entries on thousands of marketing terms allowing managers and students easy access to authoritative but practical explanations of specific subjects. "Marketing: The Encyclopedic Dictionary" offers an incomparable reference source in the subject of marketing. The emphasis is on practical understanding of the topics, so that they may be easily understood by managers in general, but the theory is also examined in sufficient depth to justify its position as the most authoritative marketing reference book available.
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Marketing: The Encyclopaedic Dictionary
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
hardcover. Zustand: Very Good. Marketing: The Encyclopaedic Dictionary This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780631191070
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Beispielbild für diese ISBN
Marketing: The Encyclopaedic Dictionary
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780631191070
Anzahl: 1 verfügbar