Inhaltsangabe
This text provides an introduction to modern business policy. Recognizing that business policy is ultimately highly practical in nature, and that many (particularly undergraduate) students find the subject difficult due to its integrative approach requiring application of interdisciplinary business skills, the authors focus on developing analytical skills and understanding. After an introduction to strategy objectives and the strategy process, Part 2 covers stategic analysis, including environmental and internal appraisal, and financial analysis. Part 3 then discusses strategy formulation, including entry and recovery strategies, and strategic choice. Part 4 considers the crucial issue of strategy implementation, and the book finishes with a fully developed and analyzed case study of Hanson Trust.
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This text provides an introduction to modern business policy. Recognizing that business policy is ultimately highly practical in nature, and that many (particularly undergraduate) students find the subject difficult due to its integrative approach requiring application of interdisciplinary business skills, the authors focus on developing analytical skills and understanding. After an introduction to strategy objectives and the strategy process, Part 2 covers stategic analysis, including environmental and internal appraisal, and financial analysis. Part 3 then discusses strategy formulation, including entry and recovery strategies, and strategic choice. Part 4 considers the crucial issue of strategy implementation, and the book finishes with a fully developed and analyzed case study of Hanson Trust.
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