Inhaltsangabe
"Between The Briefs" propels you into the often flamboyant and sometimes dark world of international advertising agencies and their clients, revealing what really goes on. Including working for Prince Charles and the Queen of England. Revelations about Freddie Mercury, from the rock group Queen, who the author studied with. A touch of sex, an attempted bribe, a kidnapping in Cannes and an adventure with an inflatable doll. And the day when the author was fired by advertising guru, David Ogilvy because he proposed using rock star Paul McCartney for an international campaign for The World Wildlife Fund.
This book whisks you along from adventure to near catastrophe, to adventure again and again...
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Über die Autorin bzw. den Autor
Aubrey Malden is an award-winning copywriter, who has served up his creative genius in London, Brussels and Johannesburg. Amongst his 96 advertising and marketing awards are 4 British IPA Effectiveness Awards, The Gold American Effectiveness Award, and The Direct Marketing Effectiveness Award for Innovation and the only BAFTA to be awarded for a Television Commercial. He has written for the marketing press, appeared on national TV and radio and having worked as a top Creative Director in three international advertising agencies and as a CEO in another International advertising agency in the UK, he is currently a partner at The Forensic Marketing Company and advises his clients on their strategies and executions to help develop their brands and deliver a better ROI. He also helps ad and media agencies pitch for new business, and has a staggering 75% success rate.
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Suchergebnisse für Between the Briefs: A romp through the halcyon days...
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Between the Briefs
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Between the Briefs
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Paperback. Zustand: Very Good. shelf wear on the wraps. some usage markings. all pages remain clear and intact. may require extra postage. [SK]. Our orders are shipped using tracked courier delivery services. Artikel-Nr. 14vt
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Between the Briefs: A Romp Through The Halcyon Days Of Advertising
Verlag:
Aubrey Malden, 2015
ISBN 10: 0620676264
ISBN 13: 9780620676267
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Softcover
Erstausgabe
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Softcover. Zustand: Good. First Edition. Heavy book may require extra postage unless posted within South Africa. Publication of 284 pages. The wraps are a touch edge worn. There are minor marks on the first few pages. no text has been affected. The remainder of the pages are clean and complete. The text is legible. The binding is excellent. GK. Our orders are shipped using tracked courier delivery services. Artikel-Nr. 6qsup
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Between the Briefs
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Zustand: New. Über den Autorrnrn Like the legendary David Ogilvy, Aubrey Malden is a writer and a teacher. They both observe, judge, learn and share, and they keep asking how others came up with advertising and communication ideas, how they evaluated ide. Artikel-Nr. 594850268
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Between the Briefs
Verlag:
Kejafa Knowledge Works Jul 2017, 2017
ISBN 10: 0620676264
ISBN 13: 9780620676267
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Taschenbuch. Zustand: Neu. Neuware - 'Between The Briefs' propels you into the often flamboyant and sometimes dark world of international advertising agencies and their clients, revealing what really goes on. Including working for Prince Charles and the Queen of England. Revelations about Freddie Mercury, from the rock group Queen, who the author studied with. A touch of sex, an attempted bribe, a kidnapping in Cannes and an adventure with an inflatable doll. And the day when the author was fired by advertising guru, David Ogilvy because he proposed using rock star Paul McCartney for an international campaign for The World Wildlife Fund.This book whisks you along from adventure to near catastrophe, to adventure again and again? Artikel-Nr. 9780620676267
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