Inhaltsangabe
"Foundations of Marketing" offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing and customer relationship management, while incorporating up-to-date research and examples throughout.
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"Foundations of Marketing" offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing and customer relationship management, while incorporating up-to-date research and examples throughout.
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Foundations of Marketing
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
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Foundations of Marketing
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 2nd Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 48387295-6