Introduction to Business

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9780618306367: Introduction to Business

I. The Nature of Contemporary Business 1. What Is Business? 2. The Environment of Business 3. Business Governance, Ethics, and Social Responsibility 4. Small Business and Entrepreneurship II. Managing Business Behavior 5. Managing and Organizing Business 6. Human Resources Management 7. Motivating and Leading Employees III. Marketing 8. Marketing Basics 9. Developing the Product and Pricing Mixes 10. Developing the Promotion and Distribution Mixes IV. Accounting 11. Accounting for Decision Making 12. Financial Reporting V. Finance 13. Financial Management of the Firm and Investment Management 14. Understanding the Financial System, Money, and Banking 15. Personal Financial Planning VI. Managing Business Operations, Management Information Systems, and the Digital Enterprise 16. Managing Business Operations 17. Management Information Systems 18. The Digital Enterprise

Vom Verlag:

This text stands apart from other entries in the market for its ability to make the fundamentals of business understandable, functional, and relevant to students with little or no business background. "Gaspar et al." is the first cross-functionally authored text in the marketplace. Each author - a recognized authority in his field - brings his own expertise to the course while keeping the discussion focused and concise for introductory level students. Recognizing that contemporary business, regardless of where it is conducted, will be heavily influenced by rapid globalization, advances in technology, and enforcement of ethical standards, the authors focus on these three hot button themes - Global Business, Technology and Business, and Ethics in Business - throughout the text. In addition, the strategies and operations of three major companies - DaimlerChrysler, McDonald's, and Sony - reflecting three dynamic regions of the world, i.e., Europe, North America, and Asia respectively, are also spotlighted throughout the text.

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