The Way I See It: Commentary, Thoughts, and Musings of a Retail Car Guy - Softcover

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Cory transforms dealerships, helping single- and multi-point stores move beyond old-school tactics to embrace new-school strategies that drive customer satisfaction and retention to accelerate sales and fuel profitability. As a go-to consultant and trainer, he looks beyond simple solutions (i.e., magic bullets and “shiny objects”) to help his dealer and manufacturer clients uncover – and correct – the core and often complex problems that limit their potential. Cory developed this progressive approach during a sales and consulting career that now spans more than 15 years to guide small and large dealers in rebuilding or refining their sales, BDC and Internet operations for success. Industry Expertise Cory earned his stripes on the dealership front lines, working on the showroom floor and in the BDC before serving as an Internet director – for Lexus’ largest e-commerce department -- and a GSM. He has led dealer implementations of advanced CRM applications, BDCs, call center programs, phone tracking technology, Internet lead aggregation and management systems and mobile solutions, as well as e-mail marketing and SEO/SEM campaigns. Since launching Mosley Automotive Training in 2004, Cory has worked with every automotive brand, including ultra-luxury makes such as Ferrari and Maserati.