BREAKING IN: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired - Softcover

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BREAKING IN® helps you build the portfolio you need to get the job you want. With advice from over 130 advertising insiders, BREAKING IN® gives you an unfair advantage over the rest. - Get specific advice from the exact people you want to work for. - Learn what Creative Directors are looking for in your portfolio. - Avoid the common traps that most portfolios fall into. - See how the best in the industry got their start. This second edition of BREAKING IN® was updated and expanded in 2014 and contains interviews with: Dan Wieden, Wieden+Kennedy; David Droga, Droga5; Gerry Graf, Barton F. Graf 9000; Mark Fitzloff, Wieden+Kennedy; Mark Waites, Mother; Jeff Kling, Fallon; Scott Vitrone & Ian Reichenthal, Barton F. Graf 9000; Tony Davidson, Wieden+Kennedy; Luke Sullivan, Savannah College of Art & Design & Author, Hey Whipple, Squeeze This: A Guide to Creating Great Ads; Kim Papworth, Wieden+Kennedy; Susan Hoffman, Wieden+Kennedy; Rob Reilly, McCann; Greg Hahn, BBDO; Hal Curtis, Wieden+Kennedy; Ben Walker & Matt Gooden, Crispin Porter + Bogusky; Bob Greenberg, R/GA; David Lubars, BBDO; Andrew Keller, Crispin Porter + Bogusky; Tony Granger, Young & Rubicam; Joe Staples, Wieden+Kennedy; David Nobay, Droga5; Jeff Goodby, Goodby, Silverstein & Partners; Ty Montague, co: collective; Nick Law, R/GA; Jamie Barrett, barrettSF; Michael Lebowitz, Big Spaceship; Dave Bell, KesselsKramer; Nicolas Roope, Poke; Eric Silver, Silver + Partners; Ant Keogh, Clemenger BBDO; Jason Bagley, Wieden+Kennedy; Ted Royer, Droga5; Craig Allen, Wieden+Kennedy; Eugene Cheong, Ogilvy & Mather; Paul Belford, Paul Belford Ltd; Justin Drape, The Monkeys; Warren Brown, BMF Advertising; Ji Lee, Facebook; Ari Merkin, Ari Merkin LLC; José Mollá, La Comunidad; Mark Harricks, AWARD; David Carter, Campbell Mithun; Michael Russoff, Freelance; Damian Royce, Whybin\TBWA Group; Craig Davis, BrandKarma; Oliver Voss, Miami Ad School; James Mok, FCB; Joel Chu, Communion W; CC Tang, Havas; Mike Sweeney, BBDO; Monica Taylor, Freelance; Dylan Harrison, Filmgraphics; Peter Gatley, Grey; Raj Kamble, Famous Innovations; Nigel Roberts, Leagas Delaney; Greg Bell, Backyard Productions & Venables Bell & Partners; Brian Fraser, Y&R; Alvaro Sotomayor, Wieden+Kennedy; Scott Nowell, The Monkeys; Steve Elrick, BBH; Kash Sree, Freelance; Kara Goodrich, BBDO; Kevin Roddy, Riney; William Gelner, 180; Michael Simons, Wieden+Kennedy; Crockett Jeffers, BBDO; Steve Yee, David&Goliath; KC Tsang, Hong Kong Polytechnic Univ; Fredrik Carlström, C&CO; Paul Catmur, Barnes, Catmur & Friends; Ali Alvarez, The Brooklyn Brothers; Mike Hughes, The Martin Agency; Polly Chu, JWT; Yann Jones, Th2ng & Central St. Martins College of Art; Tyler McKellar, Freelance; Akash Das, Lowe Lintas; Dany Lennon, The Creative Register; Tiffany Rolfe, co: collective;

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