BREAKING IN: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired

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9780615412191: BREAKING IN: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired

BREAKING IN™ helps you build the portfolio you need to get the job you want. With advice from over 130 creative leaders, BREAKING IN™ gives you an unfair advantage over the rest.

· Get specific advice from the exact people you want to work for
· Learn what Creative Directors are looking for in your portfolio
· Avoid the common traps that most portfolios fall into

This second edition of BREAKING IN™ was updated and expanded in 2014 and contains interviews with:

Dan Wieden, Wieden+Kennedy
David Droga, Droga5
Gerry Graf, Barton F. Graf 9000
Mark Fitzloff, Wieden+Kennedy
Mark Waites, Mother
Jeff Kling, Fallon
Scott Vitrone & Ian Reichenthal, Barton F. Graf 9000
Tony Davidson, Wieden+Kennedy
Kim Papworth, Wieden+Kennedy
Susan Hoffman, Wieden+Kennedy
Andrew Keller, Crispin Porter+Bogusky
Rob Reilly, McCann
Greg Hahn, BBDO
Hal Curtis, Wieden+Kennedy
Ben Walker & Matt Gooden, CP+B
Bob Greenberg, R/GA
David Lubars, BBDO
Tony Granger, Y&R
Joe Staples, Wieden+Kennedy
David Nobay, Droga5
Jeff Goodby, Goodby Silverstein & Partners
Ty Montague, co: collective
Nick Law, R/GA
Jamie Barrett, barrettSF
Michael Lebowitz, Big Spaceship
Dave Bell, KesselsKramer
Nicolas Roope, Poke
Eric Silver, Silver+Partners
Ant Keogh, Clemenger BBDO
Jason Bagley, Wieden+Kennedy
Ted Royer, Droga5
Craig Allen, Wieden+Kennedy
Eugene Cheong, Ogilvy
Paul Belford, Paul Belford Ltd
Justin Drape, The Monkeys
Warren Brown, BMF Advertising
Ji Lee, Facebook
Ari Merkin, Ari Merkin LLC
José Mollá, La Comunidad
Mark Harricks, AWARD
Craig Davis, BrandKarma
Oliver Voss, Miami Ad School
Dylan Harrison, DDB
Nigel Roberts, Leagas Delaney
Greg Bell, Epoch Films & Venables Bell & Partners
Scott Nowell, The Monkeys
Steve Elrick, BBH
Kash Sree, SR33
Kara Goodrich, BBDO
Kevin Roddy, Riney
William Gelner, 180
Paul Catmur, Barnes Catmur & Friends
Mike Hughes, The Martin Agency
Yann Jones, Th2ng & Central St. Martins College of Art
Tiffany Rolfe, co: collective
Vince Engel, Academy of Art Univ & Engine Company 1
Lisa Fedyszyn & Jonathan McMahon, Whybin\TBWA & AWARD
Toby Talbot, Whybin\TBWA New Zealand
Dylan Lee, Wieden+Kennedy
Matt Vescovo, Artist & Art Director
Ian Cohen, Wexley School for Girls
Richard Bullock, Hungry Man
Ryan Gerber, Wieden+Kennedy
Graham Fink, Ogilvy China
Bob Barrie, Barrie D’Rozario Murphy
David Oakley, BooneOakley
Eric Baldwin, Wieden+Kennedy
Valdean Klump, Google
Andy Fackrell, DDB New Zealand
Feh Tarty, Mother
V Sunil, Wieden+Kennedy

and over 60 more.

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Review:

"But if the industry itself is shaken by a profound identity crisis, unsure of what creative merit means anymore, what's left for those hungry and wide-eyed young guns looking for a dream job in that industry? That's exactly what Breaking In, an ambitious new anthology by William Burks Spencer, explores through over 130 interviews with advertising insiders, who share experience-tested, credibility-stamped insights on building an exceptional portfolio that will get you hired."- BrainPickings.org

"If anyone asks me about getting into advertising, I tell them to read Breaking In."-Tina Roth Eisenberg, swiss-miss.com

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