The marketing consultant who turned companies like Salomon Smith Barney and IBM around shares his secrets for elevating marketing strategy from the doldrums, offering guidelines for developing an innovative, effective marketing strategy. 35,000 first printing.
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Mark Stevens, president of MSCO, is one of the nation’s leading experts in ROI-based marketing and the creator of the Extreme Marketing process. He is an entrepreneur, advisor, business builder, and author of such prominent books as The Big Eight, Sudden Death: The Rise and Fall of E. F. Hutton, and Extreme Management.
Mark Stevens is president of MSCO, one of the nation's leading experts in ROI-based marketing and the creator of the Extreme Marketing process.
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