Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How it Changed Us All - Hardcover

Twitchell, James B.

9780609605639: Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How it Changed Us All

Hardcover

ISBN 10: 0609605631 ISBN 13: 9780609605639

Verlag: Random House USA Inc, 2000

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Book by Twitchell James

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The author analyzes the century in advertising, focusing on the great "campaigns," from P.T. Barnum to Nike's "Just do it."

Nota de la solapa

ot, commercial speech -- advertising -- makes up most of what we share as a culture. We live in a time when the vast majority of Americans can recite, almost without thinking about it, the ingredients of a McDonald's Big Mac but would be hard-pressed to do the same with, say, a line or two of Wordsworth's poetry. It's with this in mind that James B. Twitchell, one of the most respected advertising scholars and pundits, and the author of the classic advertising text Adcult USA, has chosen the twenty ads (complete with their artwork) of the twentieth century that have most influenced our culture and marketplace. P. T. Barnum's creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike's "Just Do It," Clairol's "Does She or Doesn't She?," Leo Burnett's invention of the Marlboro Man, Revlon's Charlie Girl, Coke's re-creation of Santa Claus, Absolut and the art world -- these ads are the signposts of a

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VerlagRandom House USA Inc
Erscheinungsdatum2000
ISBN 10 0609605631
ISBN 13 9780609605639
EinbandTapa dura
SpracheEnglisch
Anzahl der Seiten244

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