Tracking the ecolution of the Cultural Creatives population, this original study explains how this group of some fifty million people are creating new social inventions and institutions, worldviews, and lifestyles that are environmentally sensitive, altruistic, idealistic, and spiritual and describes how these Cultural Creatives stand on the brink of transforming human life. 35,000 first printing.
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PAUL H. RAY, PH.D., was educated at Yale and the University of Michigan, where he was also an associate professor. Currently he is executive vice president of American LIVES, Inc., a market research and opinion polling firm doing research on the lifestyles and values of Americans. He has headed more than 100 major research and consulting projects and has published numerous articles on values and social change. <br><br>SHERRY RUTH ANDERSON, PH.D., was educated at Goucher College and the University of Toronto, where she was an associate professor and head of psychological research at the Clarke Institute of Psychiatry. She is the author of numerous articles in psychology and coauthor of the best-selling <b>Feminine Face of God</b>. <br><br>The authors are married and live in Northern California. Their Web site i
ltural Creative?<br><br>Do you dislike all the emphasis in modern culture on success and "making it," on getting and spending, on wealth and luxury goods? Do you care deeply about the destruction of the environment and would pay higher taxes or prices to clean it up and to stop global warming? Are you unhappy with both the left and the right in politics and want to find a new way that does not simply steer a middle course? <br> <br>In this landmark book, sociologist Paul H. Ray and psychologist Sherry Ruth Anderson draw upon thirteen years of survey research studies on more than 100,000 Americans, plus more than 100 focus groups and dozens of in-depth interviews. They reveal who the Cultural Creatives are and the fascinating story of their emergence over the last generation, using vivid examples and engaging personal stories to describe their distinctive values and lifestyles.<br><br>The Cultural Creatives care deeply about eco
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