Experts in Action: Inside Public Relations - Softcover

Inhaltsangabe

This updated and expanded edition is designed to be a first-hand, authoritative portrait of the "real" world of public relations. This collection of readings includes the latest developments during the profession in the late 1980s. Chapters are divided into four sections - what public relations is and does; the tools and techniques used by public relations executives; methods of managing public-relations; and how to measure results. The text covers changes in different specialities - corporate, marketing, financial, public affairs/community relations, consumer relations and non-profit. It stress the importance of superior project management for Corporate Management's support and provides a preview of public relations in the 21st century.

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