Marketing (Modular Texts In Business & Economics) - Softcover

Inhaltsangabe

A concise, accessible introduction to marketing continuing in the tradition of the MTBE series. There will be few major changes from the first edition, but plenty of updated material, examples and exercises. Our aim is to identify some of the large potential adoptions that have not been secured, involve the lecturers in reviewing the manuscript and convert them into users of the book.

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