Tourism Principles and Practice [Idioma Inglés] - Softcover

Cooper, Chris; Fletcher, John; Wanhill, Stephen; Gilbert, David; Shepherd, Rebecca

 
9780582312739: Tourism Principles and Practice [Idioma Inglés]
Softcover
ISBN 10: 0582312736 ISBN 13: 9780582312739
Verlag: Pearson Education Limited, 1998

Inhaltsangabe

The best-selling undergraduate tourism textbook has now been expanded and completely revised throughout. It offers a complete framework of theory and practice for students of tourism, providing readers with the fundamental and underlying principles with which to approach the study of this exciting subject area. The key objective of "Tourism Principles and Practice" is to provide a comprehensive grounding in the subject of tourism to all students. It takes a thematic approach to the subject, underpinning the various concepts associated with tourism and demonstrating the linkages within this complex subject area. The book provides a comprehensive evaluation of the four key elements of tourism: - demand - destinations - industry and government organisations - marketing The new edition features a whole new section comprising six major case studies which demonstrate the application of key principles to real-life issues and problems and highlight the relationships between the individual elements of the tourism system. Also new to this edition is a section on information technology and tourism.. NOTA: El libro no está en español, sino en inglés.

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Reseña del editor

The best-selling undergraduate tourism textbook has now been expanded and completely revised throughout. It offers a complete framework of theory and practice for students of tourism, providing readers with the fundamental and underlying principles with which to approach the study of this exciting subject area. The key objective of "Tourism Principles and Practice" is to provide a comprehensive grounding in the subject of tourism to all students. It takes a thematic approach to the subject, underpinning the various concepts associated with tourism and demonstrating the linkages within this complex subject area. The book provides a comprehensive evaluation of the four key elements of tourism: - demand - destinations - industry and government organisations - marketing The new edition features a whole new section comprising six major case studies which demonstrate the application of key principles to real-life issues and problems and highlight the relationships between the individual elements of the tourism system. Also new to this edition is a section on information technology and tourism.

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Verlag
Pearson Education Limited
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0582312736
ISBN 13 
9780582312739
Einband
Tapa blanda
Auflage
2
Anzahl der Seiten
568
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien