Corporate Strategy for Hospitality - Softcover

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Written for both the student and manager, Corporate Strategy for Hospitality provides a fresh insight into the theory and practice of strategy formulation and implementation within the hospitality industry. It has a unique, single-author approach and incorporates up-to-date, detailed industry case studies, drawn from international sources, throughout the text.

Each chapter begins with a clear statement of objectives for the reader, and concludes with a summary and extensive list of further reading. The book finishes with a review of some of the trends and developments likely to affect the hospitality industry over the next ten years with suggestions on how the industry might respond.

Features

• unified text by a single author
• considers political and economic influences on the hospitality industries
• detailed bibliography enables further investigation
• written in a clear, accessible style
• includes material drawn from private consultancy reports which are not publicly accessible

The text is essential reading for final-year undergraduate and postgraduate courses in hospitality and tourism, including corporate strategy modules on MBAs. It is also an invaluable reference source for managers in the hotel catering and restaurant industries, and for hospitality consultants.

Tim Knowles is Lecturer in Hospitality Management, Department of Management Studies, University of Surrey. He was formerly Head of the Information Department at the Hotel and Catering International Management Association (HCIMA).

Also available:

Hospitality Management: An Introduction
Tim Knowles
ISBN 0 273 60278 0

International Hospitality Management: Corporate Strategy in Practice
Richard Teare and Michael Olsen
ISBN 0 273 03797 8

Hospitality Management: A Human Resources Approach
2nd edition
Laurie Mullins
ISBN 0 273 60502 X

The International Hospitality Industry: Organizational and Operational Issues
Peter Jones and Abraham Pizam
ISBN 0 273 60019 2