Data Monetization: Driving Quantifiable Financial Benefits from Enterprise Data Management - Softcover

Soares, Sunil; Gallman, Mark; Scroggins, Alex; Taylor, Pamela

 
9780578761534: Data Monetization: Driving Quantifiable Financial Benefits from Enterprise Data Management
Softcover
ISBN 10: 057876153X ISBN 13: 9780578761534
Verlag: Information Asset, 2020

Inhaltsangabe

Data monetization is a cross-functional discipline that draws from best practices in enterprise data management (EDM), technology, legal engineering, and finance to leverage data to increase revenues, reduce costs, and manage risk. EDM programs have generally found it extremely difficult to get senior management buy-in in the absence of regulatory pressures or the fear of a data breach. Data monetization is an approach to drive quantifiable business benefits from data and information. This bottom-line-driven approach is key to generating business adoption with stakeholders. This book provides a step-by-step guide to data monetization and covers the following topics: 1. Introduction to data monetization 2. Identify stakeholders 3. Build inventory of use cases 4. Develop business cases to monetize data 5. Execute data monetization initiatives 6. Realize business benefits 7. Legal engineering to combine data, law, and technology to achieve regulatory compliance 8. Sensitive data management 9. Data monetization for consumer protection law 10. Industry-specific use cases in financial services and life sciences 11. Data marketplace

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Verlag
Information Asset
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
057876153X
ISBN 13 
9780578761534
Einband
Taschenbuch
Anzahl der Seiten
130
Kontakt zum Hersteller
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