Thinking Inside the Box: 100 Business Principles Expressed in a 2 x 2 Matrix - Softcover

Inhaltsangabe

This book is primarily about decision-making. Superior decision-making is often made easier by applying a decision framework, and many complex issues needing a well-considered decision framework can be displayed in a 2 x 2 Matrix (also sometimes referred to as a 4-Box Model). This is a very simple, but often elegant way to frame the uncertainties underlying a decision. As a decision-making tool, these 2 x 2 matrices have been used extensively and successfully in the business world for years. However, while the information that is contained in the models themselves is intrinsically interesting, the true value of these models often lies in their ability to stimulate rich and insightful dialog among those discussing the models. The book includes more than 100 matrices - many of the classic 2 x 2 strategic matrices which may be familiar to many, plus several original matrices the author found useful during his extensive business experience. Concise, one-page descriptions are provided which will enhance understanding of each concept. Although this book was written with business people (and students) in mind, it contains a large section addressing very general human behaviors and interactions, thus can be of value to a wide range of readers.

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