Step Forward: An Illustrated Guide For Advancing Your Entrepreneurial Mindset - Softcover

Inhaltsangabe

STEP FORWARD: An Illustrated Guide for Advancing Your Entrepreneurial Mindset features more than 150 pages of original graphic spreads effectively illustrating the evolution of an entrepreneur’s mindset as he/she advances through every stage of the business life cycle, from start-up to exit. STEP FORWARD is authored by D. Bernard Webster, a prolific entrepreneurship educator/trainer who has empowered more than 10,000 aspiring entrepreneurs across NYC and Northern New Jersey since 2008. Webster has earned a long-standing reputation of being able to help entrepreneurs visualize, prioritize, and achieve meaningful business results. Working with talented book designer Marissa Rondinone, D. Bernard Webster conceived “STEP FORWARD’s illustrated sequences to highlight key stages of the business launch and planning process, including “Disrupting an Employee Mindset”, “Saying Yes to Entrepreneurship”, “Managing for Innovation” to “Financial Planning for (Company) Exit.” Paired with straight forward commentary, STEP FORWARD illustrations encourage readers to be more absorbed in the function of leading the business, reflecting critically on their own thought patterns, rather than allowing the business to lead them. As a former professional artist, Webster designed STEP FORWARD fit the way he believes entrepreneurs think—visually and dynamically. “I wanted to give the reader meaningful cues relating to the insights, ideas, and circumstances which impact entrepreneurial decision-making at every level,” Webster shares. “Being true to myself I didn’t want to do inundate readers with complicated business terminology or impressive sounding jargon that ultimately may be too abstract for the reader. STEP FORWARD is definitely a creative departure from traditional business books, in that it’s less about the written text and more about visualizing the business context in which innovation and best practices actually happen.”

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