Verwandte Artikel zu Communicating Strategy

Communicating Strategy - Softcover

Jones, Phil

 
9780566088100: Communicating Strategy
Softcover
ISBN 10: 056608810X ISBN 13: 9780566088100
Verlag: Routledge, 2008

Inhaltsangabe

'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'

Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.

With guidance on how to create change champions, the book is vital reading for senior managers globally.

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Über die Autorin bzw. den Autor

Phil Jones is a strategy and performance management specialist. During his career he has helped many organizations develop, communicate and implement their strategy better in organizations as diverse as retail and investment banking, insurance, FMCG, utilities, leisure, manufacturing and IT services. He has worked in the UK, Europe, the US and Far East for organizations ranging from multi-nationals, FTSE100, SMEs, to start-ups. In the public sector he has helped organisations that include City Councils, MoD, NHS Trusts, the Department for Work and Pensions and Strategic Health. Phil's background includes a corporate strategy planning role and in the management team of a dot.com as well as extensive management consultancy experience with the niche consultancy Renaissance set up by Norton & Kaplan (authors of the original balanced scorecard books) as well as both KPMG and Price Waterhouse. He now runs Excitant Limited to help organisations turn strategy, into performance and results through their people.

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Verlag
Routledge
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
056608810X
ISBN 13 
9780566088100
Einband
Taschenbuch
Anzahl der Seiten
198
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
HACHETTE LIVRE SA
https://www.hachette.fr/

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