The success of a business is underpinned by competitiveness and profitability, both of which are maximized in the long run by doing best what matters most to customers - this book aims to help businesses reach that goal. It is a practical guide to measuring customer satisfaction.
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Nigel Hill is founding Director of The Leadership Factor Ltd, a company which specializes in customer satisfaction measurement. He is author of The Handbook of Customer Satisfaction Measurement, also published by Gower, as well as many articles on the subject.
John Brierley is Principal Consultant with The Leadership Factor Ltd and is highly experienced in all aspects of CSM. Before moving into research he held the positions of production manager and general manager in the electronics industry, and commercial manager in the service sector.
Rob MacDougall is Managing Director of The Leadership Factor Pty Ltd and has 16 years' experience across the consumer goods, hospitality and industrial market sectors. His responsibilities have included marketing strategy, market research, customer satisfaction measurement and advertising.
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Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Paperback. Zustand: Very Good. How to Measure Customer Satisfaction This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780566081934
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Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780566081934
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