Verwandte Artikel zu How to Measure Customer Satisfaction

How to Measure Customer Satisfaction - Softcover

Hill, Nigel; Brierley, John; MacDougall, Rob

 
9780566081934: How to Measure Customer Satisfaction

Inhaltsangabe

The success of a business is underpinned by competitiveness and profitability, both of which are maximized in the long run by doing best what matters most to customers - this book aims to help businesses reach that goal. It is a practical guide to measuring customer satisfaction.

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Über die Autorin bzw. den Autor

Nigel Hill is founding Director of The Leadership Factor Ltd, a company which specializes in customer satisfaction measurement. He is author of The Handbook of Customer Satisfaction Measurement, also published by Gower, as well as many articles on the subject.

John Brierley is Principal Consultant with The Leadership Factor Ltd and is highly experienced in all aspects of CSM. Before moving into research he held the positions of production manager and general manager in the electronics industry, and commercial manager in the service sector.

Rob MacDougall is Managing Director of The Leadership Factor Pty Ltd and has 16 years' experience across the consumer goods, hospitality and industrial market sectors. His responsibilities have included marketing strategy, market research, customer satisfaction measurement and advertising.

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