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Book by Gordon Wendy Langmaid Roy
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This book opens the black box of qualitative market research and reveals the inner workings of the qualitative process. The influence of group dynamics on the data itself, the significance of body language in the interaction between researcher and respondent and the application of techniques to discover the private world of the individual are all exposed. So too, is the least visible part of all research projects - the interpretation of content given the fact that people often 'don't say what they mean' and 'don't mean what they say'. This book brings together a detailed overview of procedures and techniques in contemporary qualitative market research. These evolving techniques are making qualitative research increasingly influential. A clear understanding of their strengths and weaknesses is therefore vital to anyone involved in research - whether market, industrial, social, governmental or medical.
Biografía del autor:
Wendy Gordon and Roy Langmaid run successful qualitative research practices in London. They are also actively involved in the advertising and market research industries and teach and write on a broad range of contemporary issues in this field.
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- VerlagRoutledge
- Erscheinungsdatum1988
- ISBN 10 056605115X
- ISBN 13 9780566051159
- EinbandTapa dura
- Auflage1
- Anzahl der Seiten288
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Qualitative Market Research: A Practitioner's and Buyer's Guide
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Buchbeschreibung Zustand: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Artikel-Nr. M12M-01359
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Qualitative Market Research: A Practitioner's and Buyer's Guide
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Taylor & Francis Ltd, United Kingdom
(1988)
ISBN 10: 056605115X
ISBN 13: 9780566051159
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Buchbeschreibung Paperback. Zustand: Very Good. This book opens the black box of qualitative market research and reveals the inner workings of the qualitative process. The influence of group dynamics on the data itself, the significance of body language in the interaction between researcher and respondent and the application of techniques to discover the private world of the individual are all exposed. So too, is the least visible part of all research projects - the interpretation of content given the fact that people often 'don't say what they mean' and 'don't mean what they say'. This book brings together a detailed overview of procedures and techniques in contemporary qualitative market research. These evolving techniques are making qualitative research increasingly influential. A clear understanding of their strengths and weaknesses is therefore vital to anyone involved in research - whether market, industrial, social, governmental or medical. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002258100
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Qualitative Market Research: A Practitioner's and Buyer's Guide
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Routledge 23/06/1988
(1988)
ISBN 10: 056605115X
ISBN 13: 9780566051159
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Qualitative Market Research: A Practitioner's and Buyer's Guide
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Buchbeschreibung Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780566051159. Artikel-Nr. 8724313
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Qualitative Market Research: A Practitioner's and Buyer's Guide
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Buchbeschreibung Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780566051159. Artikel-Nr. 9097297
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Qualitative Market Research: A Practitioner's and Buyer's Guide
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Qualitative Market Research: A Practitioner's and Buyer's Guide
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Buchbeschreibung Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:056605115X. Artikel-Nr. 9719348
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