The co-author of the best-selling Getting to Yes explains how to use the word "No" effectively and in a positive way to defend one's personal interests in personal and professional situations while preserving one's relationships with others, introducing a series of essential life skills designed to help readers assert themselves without destructive repercussions. 170,000 first printing.
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A world-renowned negotiator, mediator, and bestselling author, William Ury directs the Global Negotiation Project at Harvard University. Over the last thirty years he has helped millions of people, hundreds of organizations, and numerous countries at war reach satisfying agreements.
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