Iacocca: An Autobiography - Softcover

Inhaltsangabe

He's an American legend, the tough-talking, straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, a newsmaker, and a man many have urged to run for President. Now Lee Iacocca opens his personal files on an extraordinary life of survival and triumph in Iacocca the outspoken, headline-making autobiography of a man who has come to represent not only one of this country's most powerful and successful executives, but the living embodiment of the American dream.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of the Ford Motor Company to become its president, only to be knocked down from the top eight years later in a devastating power play that almost shattered him. But Lee Iacocca didn't get mad, he got even. As the Chief Executive Officer of the Chrysler Corporation, he transformed a dying company into a booming success by leading a fight for survival that has become almost legendary and made his name a symbol of integrity that millions of Americans know and trust.
low. in his own unique, hard-hitting style, Lee Iacocca gives us the facts on:
how he changed the American auto industry in the mid-60s by creating the Mustang, a car that sold an unbelievable 418,812 in its first year alone.
what really went on at Ford a behind-the-scenes look at Henry Ford's reign of intimidation and manipulation.
the miraculous rebirth of Chrysler from near bankruptcy to repayment of its controversial $1.2 billion loan so early that Washington didn't even know how to cash the check.

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