Verwandte Artikel zu Iacocca: An Autobiography

Iacocca: An Autobiography - Softcover

Iacocca, Lee; Novak, William

 
9780553171839: Iacocca: An Autobiography
Softcover
ISBN 10: 0553171836 ISBN 13: 9780553171839
Verlag: Bantam Books (Transworld Publishers a division of the Random House Group), 1986

Inhaltsangabe

"Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking."--Business Week

He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.

In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Bantam Books (Transworld Publishers a division of the Random House Group)
Erscheinungsdatum
1986
Sprache
Englisch
ISBN 10 
0553171836
ISBN 13 
9780553171839
Einband
Taschenbuch
Anzahl der Seiten
384
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar