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Ads And Sales: A Study Of Advertising And Selling, From The Standpoint Of The New Principles Of Scientific Management (1911) - Softcover
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Inhaltsangabe
This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.
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Reseña del editor
This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.
Reseña del editor
Scientific Management to the problems of Sales and A dvertising. It was begun as a series of addresses, delivered to various Ad Clubs and Chambers of Commerce in theE astern States; and it is herewith developed into book form at the request of several of these organizations. This fact that it was prepared largely for FRIENDS will account for the frank and personal nature of the book. The criticisms that are made here are made good-humoredly, and with no purpoise of belittling what has already been accomplished. Certainly I do not believe thatS alesmen and Ad Men are less efficient than bankers, lawyers, doctors, professors, or any other species of professional men; but within the last few years new methods and higher standards have been brought to light.
(Typographical errors above are due to OCR software and don't occur in the book.)
About the Publisher
Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.
Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text. Read books online for free at www.forgottenbooks.org
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