Something Ventured - Hardcover

Über die Autorin bzw. den Autor

Carlos W. Moore is the Edwin W. Streetman Professor of Marketing at Baylor University where he has been an instructor for more than 20 years. He has been honored as a Distinguished Professor by the Hankamer School of Business where he teaches both graduate and undergraduate courses. The author of articles in numerous journals his authorship of this textbook began with its sixth edition.