Small Business Management: An Entrepreneurial Emphasis - Softcover

Broom, Halsey N.; Longenecker, Justin G.; Moore, Carlos W.; Petty, J. William

 
9780538850773: Small Business Management: An Entrepreneurial Emphasis
Softcover
ISBN 10: 0538850779 ISBN 13: 9780538850773
Verlag: South-Western, 1996

Inhaltsangabe

Mixing theory and application, this text gives advice on small business management.

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Reseña del editor

Longenecker is the market leader in Small Business Management. Customers say it has the right mix of theory and application. The short cases, now correlated with appropriate chapters, are particularly popular with users. This text and package is the most innovative on the market for this course, with BizPlanBuilder software, Internet activities, its own Web site, BusinessLink video cases, and an Integrated Learning System.

Reseña del editor

This book presents a contemporary treatment of the startup and management of small firms. Strong emphasis is placed on entrepreneurial opportunities and the new-venture activities needed for the successful operation of small firms. Small Business Management is ideal for anyone who works or plans to work in a small business.

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Verlag
South-Western
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
0538850779
ISBN 13 
9780538850773
Einband
Tapa blanda
Anzahl der Seiten
784
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780324065541: Small Business Management: An Entrepreneurial Emphasis

Vorgestellte Ausgabe

ISBN 10:  032406554X ISBN 13:  9780324065541
Verlag: South-Western, 2002
Hardcover