Retail Merchandising: Consumer Goods & Services: Consumer Goods and Services - Hardcover

Inhaltsangabe

Now featuring full-colour photographs, the 11th edition of this text has been revised to stay current with the world of merchandizing. Two continuing projects: developing a business plan and developing a career plan, provide opportunities for users to practice what they have learned. This textbook focuses on the field of retail merchandizing from a business management point of view.

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