E-Commerce Marketing (Fbla - All) - Softcover

1. E-Commerce/Marketing Connections. 2. E-Commerce and E-Retailing. 3. Building on Business Basics. 4. Information Technology Basics. 5. Effective Internet Communications. 6. Marketing Information Management. 7. Meeting Customer Needs. 8. Product and Service Planning. 9. E-Commerce Distribution. 10. Developing and Communicating Price and Value. 11. E-Commerce Promotion. 12. Developing an E-Commerce Business.

E-COMMERCE MARKETING helps you plan and market electronic products and services online. The textbook and its multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution systems, international e-commerce, e-tailing, digital media design, digital marketplace design strategies, marketing management, market research, online customer behavior, data mining and warehousing, online partnerships, and security/privacy issues.