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International Dimensions of Business Policy and Strategy (The Kent International Dimensions of Business Series) - Softcover

Garland, John; Farmer, Richard N.; Taylor, Marilyn

 
9780534919429: International Dimensions of Business Policy and Strategy (The Kent International Dimensions of Business Series)

Inhaltsangabe

This text shows the reader that corporate strategy must take into consideration the global aspect of its external environment. It focuses clearly on the internationalization of competition and markets, and discusses subsequent changes in corporate strategies. The coverage not only includes the normal functional strategies of production, finance and marketing, but also the issues of locational strategies, market penetration, technology transfer and corporate social responsibility from a global perspective.

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9780534062644: International Dimensions of Business Policy and Strategy

Vorgestellte Ausgabe

ISBN 10:  0534062644 ISBN 13:  9780534062644
Verlag: South-Western, 1986
Softcover