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Inhaltsangabe
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
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Reseña del editor
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
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Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
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Mass Media Research: An Introduction (with InfoTrac)
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Wadsworth Publishing (edition 8), 2005
ISBN 10: 0534647189
ISBN 13: 9780534647186
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Mass Media Research : An Introduction
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Mass Media Research : An Introduction
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Mass Media Research: An Introduction (with InfoTrac)
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Mass Media Research: An Introduction (with InfoTrac)
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Mass Media Research: An Introduction (with InfoTrac)
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Mass Media Research: An Introduction (with InfoTrac)
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Mass Media Research: An Introduction
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780534647186. Artikel-Nr. 9242160
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Mass Media Research: An Introduction (with InfoTrac)
Verlag:
Wadsworth Publishing, 2005
ISBN 10: 0534647189
ISBN 13: 9780534647186
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