This is P.R.: The Realities of Public Relations

Inhaltsangabe

This text was written to provide information and guidence that would be usefull to both student and well as the experienced practitoner. Students are introduced to the world of public relations through an emphasis on the fundamentals, as well as emerging issues such as ethics and technology. With numerous examples, stratergies, tactics and case studies students are engaged and prepared.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.