Visual Communication: Images with Messages - Softcover

Lester, Paul Martin

 
9780534561420: Visual Communication: Images with Messages

Inhaltsangabe

Book by Lester Paul Martin

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Reseña del editor

This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives.

Reseña del editor

This book helps readers analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives.

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