The Interplay of Influence: News, Advertising, Politics, and the Internet (with InfoTrac (R)) - Softcover

Jamieson, Kathleen Hall; Campbell, Karlyn Kohrs

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9780534559380: The Interplay of Influence: News, Advertising, Politics, and the Internet (with InfoTrac (R))

Softcover

ISBN 10: 0534559387 ISBN 13: 9780534559380

Verlag: Wadsworth Publishing Co Inc, 2005

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Book by Jamieson Kathleen Hall Campbell Karlyn Kohrs

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Cr�ticas:

1. The Media: An Introduction. 2. What Is News? 3. News as Persuasion. 4. Influencing the News Media. 5. Ratings and Revenues. 6. What Is Advertising? 7. Persuasion through Advertising. 8. Influencing Advertisers. 9. How to Influence the Media. 10. Political versus Product Campaigns. 11. News and Advertising in the Political Campaign. 12. The Internet. Index.

Rese�a del editor:

Is there such a thing as unfiltered information? Not in today's age. THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE INTERNET gives you an understanding of how mass media operates in your world and how powerful it can be. And, you'll also discover the shaping role of the Internet in today's mass media. Plus, it's loaded with study tools and helpful reviews so you can get the grade you need in class, too.

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