Copywriting for the Electronic Media: A Practical Guide - Softcover

Meeske, Milan D.; Norris, R.C.

 
9780534526603: Copywriting for the Electronic Media: A Practical Guide

Inhaltsangabe

This aims to help students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. Beginning with the introduction of the basic principles and techniques of good copywriting, and then moves on to dozens of skill-building exercises.

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