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Inhaltsangabe
Book by Larson Charles U
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Reseña del editor
Larson emphasizes developing students skills as consumers, rather than as producers, of persuasive messages (i.e., receiver-oriented vs. source-oriented). The text presents persuasion through an examination of popular culture-politics, advertising, mass media-focusing on the thinking and language skills needed for informed, critical consumption of persuasive messages. Woven within this framework, Larson provides ample coverage of persuasion theory, research, and ethics, including the responsibility of the receiver.
Biografía del autor
Dr. Charles Larson received his Ph.D. from the University of Minnesota and began teaching at Northern Illinois University in 1968. He taught full time until May 2000 and then taught on a part-time emeritus status until 2002. In 2001, Dr. Larson and a former student launched a full-service advertising agency, where he now devotes his time when he is not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group or choir.
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- VerlagWadsworth Publishing Co Inc
- Erscheinungsdatum1994
- ISBN 10 0534230709
- ISBN 13 9780534230708
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten460
- Kontakt zum HerstellerNicht verfügbar
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Persuasion: Reception and Responsibility (Speech & Theater)
Anbieter: Wonder Book, Frederick, MD, USA
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Zustand: Good. Good condition. 7th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Artikel-Nr. B20A-06139
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