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Inhaltsangabe
Providing concepts, tools and comprehensive cases for the study of business policy, this text covers four levels of business strategy - enterprise, corporate, business and functional. The thirty one cases are flexible, containing their own financial data which can be analysed and discussed in full or in part. Students are also taught how to conduct environmental, financial, industrial and internal analysis. This book should be of interest to intermediate and advanced students on degree and diploma courses in business and management studies; students on graduate and executive business programmes.
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Providing concepts, tools and comprehensive cases for the study of business policy, this text covers four levels of business strategy - enterprise, corporate, business and functional. The thirty one cases are flexible, containing their own financial data which can be analysed and discussed in full or in part. Students are also taught how to conduct environmental, financial, industrial and internal analysis. This book should be of interest to intermediate and advanced students on degree and diploma courses in business and management studies; students on graduate and executive business programmes.
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- VerlagPWS
- Erscheinungsdatum1985
- ISBN 10 0534045189
- ISBN 13 9780534045180
- EinbandTapa dura
- SpracheEnglisch
- Auflage1
- Anzahl der Seiten1000
- Kontakt zum HerstellerNicht verfügbar
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Strategic Management: Text, Tools, and Cases for Business Policy
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Artikel-Nr. Z08L-01148
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