Draws on the examples of the iconic American innovator to counsel modern inventors on how to harness innovative potential, outlining an accessible system designed to help readers compete and win in today's competitive business arenas. 35,000 first printing.
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Michael J. Gelb is an internationally renowned pioneer in the field of organizational innovation and has written ten previous books, including the international bestseller How to Think Like Leonardo Da Vinci. His clients have included DuPont, General Electric, Merck, Microsoft, and Nike, among others.
Founder of the consulting firm StarWave Associates, Sarah Miller Caldicott holds an M.B.A. from DartmouthÂ’s Tuck School of Business. She is a twenty-year marketing veteran and a great-grandniece of Thomas Edison.
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