The Business Environment of Europe

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9780521872478: The Business Environment of Europe

Written for advanced undergraduate and postgraduate students studying international business, European studies and political economy, this is the first textbook to provide a complete overview of Europe's business environment, uncovering both the historical, political and cultural contexts of European business and the diverse nature of Europe's economy and government policies.

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'This is a clear, comprehensive and incisive look at Europe today and its relevance to global business in the twenty-first century. The author is both eloquent in explaining even the more difficult concepts and judicious in forming conclusions about where Europe stands today in the globalized world. He lucidly explains the leading scholarship in the field and, as importantly, pinpoints its relevance to on-the-ground business practice within the European context. This book will be of great interest to academics, researchers and global business practitioners. It should become the standard textbook for students of modern European business.' Sanford L. Moskowitz, College of Saint Benedict, Saint John's University

'The author humbly views his work as an 'introductory textbook' while it is definitely a comprehensive and interdisciplinary overview of the European political economy with its inherent connections to business … Provides an accessible overview of the EU's political economy and business facilities with numerous tables, maps and case studies, making the book a valuable reference for students in international/European business administration.' Eugene Eteris, The Baltic Course

'This book offers a definitive treatment of the business environment of Europe. It provides an accessible account of the complex influences of different actors on the European economic landscape and at multiple levels of analysis. Terrence Guay has done a superb job in capturing the most important trends and currents, as well as the evolution of the overall system. Given recent developments in Europe, this book is essential reading for scholar, student and executive.' Jonathan P. Doh, Herbert G. Rammrath Chair in International Business, Faculty Director, Center for Global Leadership and Professor of Management, Villanova School of Business

'Europe is one of the world's major economic regions, and understanding it is a requirement of any serious student of international business. It is also one of the world's most complex political systems, with a unique form of supranational governance coexisting with established national business systems and cultures. Guay displays a mastery of his subject material; the clarity of his writing does not come at the cost of over-simplication. Guay provides a lucid account of EU political economy that also addresses the performance of European multinationals. It deserves a place on the reading list of any course on the European business environment.' Steven McGuire, School of Management and Business, Aberystwyth University

'The Business Environment of Europe is an ambitious undertaking. It provides an authoritative, comprehensive, and wide-ranging look at the multi-faceted setting for business operations in Europe, at all levels of governance. The book is invaluable for anyone interested not only in European business, but also in politics, policy-making, and economic development in individual European countries and in the European Union as a whole. Terrence Guay has done a huge service to scholars and students of European studies, including European integration studies. His book is a great achievement.' Desmond Dinan, Director, Center for Entrepreneurship and Public Policy

'No one involved in international business or international affairs can afford to be ignorant about Europe, for it represents the largest and most integrated economy in the world and its businesses are global leaders in many domains. Terrence Guay's magisterial book is the best investment one can make to understand Europe and its business environment.' Patrick Leblond, Graduate School of Public and International Affairs, University of Ottawa

'This book fills a huge gap for students trying to get a handle on international business. The context for business in the world's largest economy is extremely complex: not only do businesspeople need to understand the overarching European Union, they need to grasp the national economic models that vary across the EU's twenty-eight members. No other book comes close to Guay's success at delivering what students need to know about business environments in Europe today.' Craig Parsons, University of Oregon

'The Business Environment of Europe answers a felt need for a European Business text that firmly embeds European business operations in the historical, cultural and political contexts that shape them. The author's interdisciplinary approach is welcome, refreshing, and effective, providing a view of the European business environment that is at once encompassing and nuanced. In particular, the author's attention to the complex choreography of interactions between EU and national institutions goes well beyond the more narrow scope of other textbooks. I recommend this book enthusiastically.' James J. Kennelly, Skidmore College

'Like any place in the world, Europe is a unique place to do business. Terrence Guay has thoroughly captured the factors that make this historic part of the globe so different. The result is a keen insight into doing business in Europe and how Europe does business around the world.' Sean O'Keefe, former NASA Administrator and Airbus Group executive

Reseña del editor:

The Business Environment of Europe is the first textbook to provide a complete overview of Europe's business landscape, examining the region's diverse economies and government policies within historical, political, and cultural contexts. This well-researched text examines the European Union and select European nations, and leads students to a full understanding of the structure and dynamics of specific industries, the impact of globalization on European companies, and the future challenges facing the region's business environment. Numerous tables, maps, figures, case studies and chapter-specific bibliographies support students with little background knowledge of the subject, and lead them to total mastery of the material. Ideal for business students seeking background on the historical and cultural foundations of European business, and for international studies students seeking specific information on European governments, policies and economics, this introductory textbook provides a comprehensive and interdisciplinary overview of the subject.

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