Multimedia Learning - Softcover

Mayer, Richard E.

 
9780521735353: Multimedia Learning
Softcover
ISBN 10: 0521735351 ISBN 13: 9780521735353
Verlag: Cambridge University Press, 2009

Inhaltsangabe

Although verbal learning offers a powerful tool, Mayer explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. In this second edition, Mayer includes double the number of experimental comparisons, 6 new principles - signalling, segmenting, pertaining, personalization, voice and image principles. The 12 principles of multimedia instructional design have been reorganized into three sections - reducing extraneous processing, managing essential processing and fostering generative processing. Finally an indication of the maturity of the field is that the second edition highlights boundary conditions for each principle research-based constraints on when a principle is likely or not likely to apply. The boundary conditions are interpreted in terms of the cognitive theory of multimedia learning, and help to enrich theories of multimedia learning.

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Über die Autorin bzw. den Autor

Richard E. Mayer is Professor of Psychology at the University of California, Santa Barbara, where he has served since 1975. He is the author of Multimedia Learning (Cambridge University Press, 2001) and editor of The Cambridge Handbook of Multimedia Learning (Cambridge University Press, 2005). In 2008 he received the American Psychological Association's Distinguished Contributions of Applications of Psychology to Education and Training Award.

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Verlag
Cambridge University Press
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0521735351
ISBN 13 
9780521735353
Einband
Tapa blanda
Auflage
2
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Avery
https://www.avery.fr/

chemin des peupliers 27
Dardilly
Frankreich

Weitere beliebte Ausgaben desselben Titels

9780521514125: Multimedia Learning 2nd Edition Hardback

Vorgestellte Ausgabe

ISBN 10:  0521514126 ISBN 13:  9780521514125
Verlag: Cambridge University Press, 2009
Hardcover