IT Project Proposals: Writing to Win

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9780521612579: IT Project Proposals: Writing to Win

Whether responding to a potential client's request or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. This volume can help create high-quality, persuasive proposals. Paul Coombs explains how to influence the reader's decision by developing the writer's unique selling points. He discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and punctuation rules that will prevent writers from destroying a good argument through bad presentation. The volume is written for IT managers, consultants and anyone producing internal or commercial proposals.

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Book Description:

Whether responding to tender from a potential client or pitching a new IT project to the Board, this book can help you to create high quality, persuasive proposals. Using case studies and examples, it discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and punctuation rules that will prevent writers from destroying a good argument through bad presentation. An automated questionnaire that allows any IT proposal to be evaluated is also introduced. For anyone producing internal or commercial proposals promoting software products or services.

About the Author:

Paul Coombs is an expert in bidding, costing and proposal-writing for IT projects following twenty-five years of experience with the international systems house Logica CMG and the media organisation Reuters. He has worked on mission-critical developments for EMI, London Underground, IBM, the BBC, British Airways, and a large number of major financial institutions. He has developed winning proposal strategies for large fixed-price projects in industry sectors as diverse as finance, defence, government, media and communications. He currently works as an independent consultant, running courses in estimation, project-writing and the bid process as well as undertaking cost/benefit analyses and proposals for specific projects. He is the author of IT Project Estimation: A Practical Guide to the Costing of Software.

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