This book shows how Henry Robinson Luce used his famous magazines to advance his agenda in Cold War China, Korea, Japan, and above all, Vietnam. New information on Luce, the Cold War, the Vietnam War, and that peculiarly American mix of Christianity, capitalism, and intervention in distant lands is revealed.
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Review of the hardback: 'Herzstein has unearthed a wealth of information about Luce and Time, which will interest historians of China as well as the US between the 1920s and 1960s.' The Times Higher Education Supplement
' … fascinaing study … well written, with a good pace...' Asian Affairs
Henry Robinson Luce (1898–1967) founded Time, Life, Fortune, and Sports Illustrated. Born in China to missionary parents, Luce was a kind of lay preacher, anxious to mold the American mind and advance his ideological program: intervention, capitalism, democracy (when appropriate) and Christian activism. The most celebrated and influential editor of his day, Luce was also obsessed with the American mission in the world, and with China and East Asia, the place of his birth. Luce tried to 'sell' this mission to a sometimes reluctant public. A passionate anti-Communist interventionist, he also convinced Americans that the U.S. had perversely 'lost' China to the Communists. A fervent advocate of the Vietnam intervention, Luce, author of the American Century edited incoming cables so that magazines might conform to his ideas.
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