Political Communications: The General Election Campaign of 1992 - Hardcover

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The results of British elections depend increasingly on what happens during the intensive four-week campaign, a period shaped not simply by what politicians do and say, but by how the campaign is reported to the public through the mass media. This book, the fourth such collection on each election since 1979, examines the dialogue conducted via the press, television and the opinion polls between politicians and the people in the 1992 campaign. A mixture of academic research, expert experience and personal reflection, the chapters are written by academic scholars and by professionals from the worlds of television, newspapers, polling and party organisation. The book will be of great interest not only to academic political scientists, but to politicians, journalists, market researchers and party workersindeed, to all with an active interest in elections and the mass media.