Selling Hollywood to the World: US and European Struggles for Mastery of the Global Film Industry, 1920-1950 (Cambridge Studies in the History of Mass Communication)

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9780521042666: Selling Hollywood to the World: US and European Struggles for Mastery of the Global Film Industry, 1920-1950 (Cambridge Studies in the History of Mass Communication)

The global expansion of Hollywood and American popular culture in the first decades of the twentieth century met with strong opposition worldwide. Determined to defeat such resistance, the Hollywood moguls of the time created a powerful trade organization that worked closely with the U.S. State Department in an effort to expand the American film industry's dominance. This book offers insight into and analysis of European efforts to overcome the American film industry's pre-eminence. In contributing to the understanding of American popular culture at home and abroad, it demonstrates Hollywood's role in orchestrating the American century.

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Review:

"...a well-researched synthesis of Hollywood history that adds useful insight to the vibrant field of transatlantic studies..." American Studies International

"...a rich resource for anyone interested in what has been at stake in the interplay between Hollywood and its rival cinemas...a well-researched work that enriches our understanding of a complex relationship that continues to impact communities around the world." Film Quarterly

"Interesting and important..." Catholic Biblical Quarterly

"Joining the distinguished "Cambridge Studies in the History of Mass Communications" series, this deserving book takes its place on the shelf with such fine works as Kristin Thompson's Exporting Entertainment.... Well indexed with a good bibliography and a few stills, this is a book for graduate students, researchers, and faculty." Choice

"Trumpbour is to be congratulated for never treating complex issues as simple matters of black or white...[his] research is impressive...and the book has tremendous value for the background it provides on current debates about globalization and Hollywood's continuing domination of the international film scene." Business History Review

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