Verwandte Artikel zu Creativity in Product Innovation

Creativity in Product Innovation - Softcover

Goldenberg, Jacob

 
9780521002493: Creativity in Product Innovation
Softcover
ISBN 10: 0521002494 ISBN 13: 9780521002493
Verlag: Cambridge University Press, 2002

Inhaltsangabe

Creativity in Product Innovation describes a remarkable technique for improving creativity in product design.

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Über die Autorin bzw. den Autor

Dr Jacob Goldenberg, senior lecturer at the Hebrew University of Jerusalem School of Business Administration, is a leading expert on creative thinking and product development. He has taught courses and workshops in inventive thinking for hi-tech companies and marketing organizations in both Israel and the United States, and has worked with companies such as Scitex, Intel, Motorola, Coca-Cola, Mastercard, Ogilvy & Mather and Rapp & Collins. He received a joint Ph.D. degree on this topic from the School of Business Administration and the Racach Institute of Physics at the Hebrew University of Jerusalem, Summa Cum Laude. His bachelor's degree was in aeronautical engineering and his master's degree in mechanical engineering. Jacob published papers in leading journals, including Science, the Journal of Marketing Research, Marketing Science, Management Science, and others.

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Verlag
Cambridge University Press
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0521002494
ISBN 13 
9780521002493
Einband
Taschenbuch
Anzahl der Seiten
240
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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