Verwandte Artikel zu The Creative Shopkeeper

The Creative Shopkeeper - Hardcover

Johnston, Lucy

 
9780500519615: The Creative Shopkeeper
Hardcover
ISBN 10: 0500519617 ISBN 13: 9780500519615
Verlag: Thames & Hudson Ltd, 2017

Inhaltsangabe

Despite many predictions that the internet and e-commerce would kill brick-and-mortar, independent retail is far from dead. While big-chain retailers have suffered through lack of originality, new independent retailers are rapidly growing in number, rejuvenating neighborhoods across the world. Flexible, pop-up shops are becoming an increasingly popular and effective strategy not only for kickstarting new businesses but also for energizing established brands.To catch the attention of busy customers passing by and to build an engaging shopping environment that stands out from the competition, the savvy shopkeeper needs to get creative—and can do so on a budget.This timely book features the best and most beautiful independent retail spaces from around the world, which combine marketing savvy with interior design. Organized by themes—Props & Icons, Navigation & Choice, Journey & Discovery, Craft & Process, Edit & Abundance, Staging & Scenery, Highlights & Lowlights, Glimpses & Visions, Gestures & Details, and Digital & Graphic—the book presents a dazzling spectrum of case studies and offers highly imaginative and cost-effective solutions for this increasingly popular area of design.

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Über die Autorin bzw. den Autor

Lucy Johnston is an author, curator and cultural commentator, with a fifteen-year background in global consumer trend analysis and brand strategy. She has worked as a consultant for entrepreneurs, investment firms, property developers, cultural and commercial organisations and world class brands.

Von der hinteren Coverseite

Despite many predictions that the internet and e-commerce would kill the high street, independent retail is far from dead. While big-chain high-street retailers have suffered through lack of originality and crippling overheads, new independent retailers are rapidly growing in number and rejuvenating neighbourhoods across the world. Flexible, energizing pop-up shops are becoming an increasingly popular and effective strategy not only for new businesses but also now for established brands. To catch the attention of busy customers passing by and build an engaging shopping environment that stands out from the competition, the savvy shopkeeper needs to get creative – and it needn’t cost the earth.

This timely book features beautiful independent retail spaces from around the world. It is a much-needed sourcebook for the new breed of shopkeepers who aspire to make their presence felt on our streets and who need ideas, tips and inspiration to help them create a stand-out shop. Organized by themes, the book presents a dazzling spectrum of case studies and highly imaginative solutions for this increasingly popular area of design.

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Verlag
Thames & Hudson Ltd
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
0500519617
ISBN 13 
9780500519615
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Purmerul LTD
https://strengholt.nl/en/

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