Verwandte Artikel zu Goodvertising: Creative Advertising that Cares

Goodvertising: Creative Advertising that Cares - Hardcover

Kolster, Thomas

 
9780500516263: Goodvertising: Creative Advertising that Cares
Hardcover
ISBN 10: 050051626X ISBN 13: 9780500516263
Verlag: Thames & Hudson Ltd, 2012

Inhaltsangabe

Can advertising be a force for good? How can a brand use advertising toearn the trust of an audience? Demonstrating a brand s corporate conscienceor making audiences aware of its charitable or philanthropic activities is oneof the great creative challenges an advertising agency can be given.Here is a collection of outstanding and effective campaigns that communicatethe socially responsible nature of leading brands, products, and publicorganizations today. Deftly organized into ten chapters Transparency,Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness,Generosity, Insight, and Full Commitment it both inspires through greatwork and explains the principles involved.Over ninety campaigns in a full array of media channels are featured,and each is accompanied by a detailed commentary on the work. Includinginterviews and insights from leading advertising strategists, the book providesa comprehensive overview for professional advertising creatives, brandstrategists, or anyone who works with a brand that values truth, trust, andresponsibility.

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Über die Autorin bzw. den Autor

Thomas Kolster, founder of the creative agency Inkognito, is a Danish media and advertising strategist and the recipient of several international awards .

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Verlag
Thames & Hudson Ltd
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
050051626X
ISBN 13 
9780500516263
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar