Visual Creativity: "Inspirational Ideas for Advertising, Animation and Digital Design" - Hardcover

Pricken, Mario

 
9780500511664: Visual Creativity: "Inspirational Ideas for Advertising, Animation and Digital Design"
Hardcover
ISBN 10: 0500511667 ISBN 13: 9780500511664
Verlag: Thames & Hudson Ltd, 2004

Inhaltsangabe

Mario Pricken's previous book, Creative Advertising, sparked the imaginations of countless advertising, marketing, media, and design professionals. Now Visual Creativity goes one step further.

This practical guide is filled with tips and techniques specifically designed to create whole new worlds of visual ideas. Creatives from the fields of advertising, film, photography, computer animation, and game development will find a wealth of exercises and methods to help them hone their creative capabilities, produce inspirational campaigns, and move in new directions. Interviews with leading names in the industry such as Ben Snow, Daniel Kleinman, and Volker Engel give an insider's perspective on the sources and strategies of visual creativity, while their methods are vividly illustrated with hundreds of full-color images.

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Über die Autorin bzw. den Autor

Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He has written widely on his innovative techniques, including his acclaimed book Creative Advertising, also published this Spring.

Von der hinteren Coverseite

Mario Pricken's previous book, Creative Advertising, sparked the imaginations of countless advertising, marketing, media and design professionals. Now Visual Creativity goes one step further. This practical handbook is packed with tips and techniques specifically designed to create whole new worlds of visual ideas. Top creatives from the fields of advertising, film, photography, computer animation and game development have a wealth of exercises and methods at their fingertips that help them to hone their creative capabilities, produce inspirational ideas and think in new directions. Interviews with industry names such as Ben Snow of ILM and Daniel Kleinman give an insider's perspective of the strategies and sources of visual creativity, while their methods are vividly illustrated with hundreds of full-colour images from the world's best idea-makers.

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Verlag
Thames & Hudson Ltd
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0500511667
ISBN 13 
9780500511664
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
232
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar