Min: The New Simplicity in Graphic Design

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9780500292198: Min: The New Simplicity in Graphic Design

An inspiring visual survey of the resurgence of minimalism in contemporary graphic design

Minimalism has informed some of the greatest graphic design in the history of the art form. It gave us the Helvetica font and decluttered web design, and it allowed graphic designers to focus with renewed diligence on the relationship between form and function. Today’s resurgence in minimalist graphic design―as creators move away from the ornate, decorative patterns that have saturated our visual culture for the past decade―calls for a closer look at the movement in its new, contemporary context.

Min showcases around 150 outstanding minimalist designers working across a wide range of formats and media―from independent magazines and album cover designs to corporate identity and branding. Three sections―“Reduction,” “Geometry,” and “Production”―define key approaches to minimalism in its visual forms. Each section presents a range of contemporary works, all produced in the past three years. These are accompanied by exclusive interviews with leading practitioners and proponents of minimalist design (Jessica Svendsen, Made Thought, Eric Hu, and others) that offer an in-depth look at their creative processes. Finally, essays tracing the evolution of minimalism in graphic design allow for a useful comparison of the first wave of minimalism in the 1960s to its renascent form today. 500 color illustrations

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About the Author:

Stuart Tolley is an art director and the author of Collector’s Edition: Innovative Packaging and Graphics.

Review:

“In the light of today’s information overkill, a highly inspiring book that helps to clear the air for the “essential.””
- Lurzer's International Archive

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Stuart Tolley
Verlag: Thames & Hudson Mrz 2016 (2016)
ISBN 10: 0500292191 ISBN 13: 9780500292198
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Buchbeschreibung Thames & Hudson Mrz 2016, 2016. Taschenbuch. Buchzustand: Neu. Neuware - Min explores the current rebirth of simplicity in graphic design. As creatives enter into a new phase of minimalism, taking contemporary design in fresh and exciting directions, they also wave goodbye to the ornate, decorative patterns that have saturated our visual culture for the past decade. This book showcases around 150 outstanding minimalist designers working across a wide range of formats and media from independent magazines and album covers to corporate identity and branding. It is separated into three sections that identify key approaches to minimalism in its visual forms: Reduction, Geometry and Print Production. Only the finest international examples created in the last two to three years have been included, ensuring that Min is at the forefront of contemporary design. Interspersed throughout are exclusive interviews with leading practitioners and proponents of minimalist design, including Jessica Svendsen, Made Thought and Eric Hu, allowing you to gain in-depth insight into their creative processes. Essays on the evolution of minimalism in graphic design provide historical context and offer a comparison between the first wave of minimalism in the 1960s and its current renaissance. 288 pp. Englisch. Artikel-Nr. 9780500292198

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