Graphic Design School:Principles and Practices

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9780500291436: Graphic Design School:Principles and Practices

This fifth edition of Graphic Design School has been enlarged to include information on digital imaging techniques, motion graphics and designing for the web and small-screen applications. The book is organized into two main sections, 'principles' and 'practice'. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field.

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From the Back Cover:

Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media.

· Practical advice on all aspects of graphic design – from understanding the basics to    devising an original concept and creating successful finished designs.

· Examples are taken from all media – magazines, books, newspapers,digital media, websites, and corporate brand identities.

· Packed with exercises and tutorials for students and real-world graphic design briefs.

This revised Fifth Edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.

About the Author:

David Dabner teaches at the renowned London College of Printing.

Sandra Stewart is the Associate Dean for Academics at Drexel University’s Westphal College of Media Arts & Design.

Eric Zempol is a Philadelphia-based graphic designer who is also an instructor at Drexel University.

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